Apple CEO Tim Cook is a man, “60 Minutes” correspondent John Dickerson said, who is “full of secrets.”
“I’m full of secrets and it’s hard not to overflow right now. But I’ve been trained well!” Cook laughed.
He will finally get to share those secrets tomorrow, when he kicks off Apple’s 31st annual Worldwide Developer’s Conference (WWDC). It’s a gathering of programmers from around the world who create the content that fuels what Apple calculates is a half-trillion-dollar app-based economy.
“If you’re a consumer, you find out some of your most favorite software features are announced there,” Cook said. “If you’re a developer, you get some new technology that you can incorporate in your app and make your app even better. And if you’re somebody like me that sort of steps back and looks at it all, you see the intersection of technology and the liberal arts, and it really makes your heart sing.”
“So, are you among your people there when this happens?” Dickerson asked.
“Oh yes. Oh yes. I’m among everyone. If it were physical, I’d be right there with everybody else!”
But the conference will not be physical this year, for the same reason Dickerson and Cook are conducting their interview 2,500 miles apart, as a consequence of COVID-19. Apple will host a virtual conference, promising more than just a grainy workaround: they’re promising to innovate the form.
Apple’s iPhone, introduced in 2007, has transformed not just communication, but nearly every aspect of our lives.