OnePlus 8 review: The power of being simple – The Indian Express

OnePlus 8 review: The power of being simple – The Indian Express

Written by Nandagopal Rajan | New Delhi | Updated: June 7, 2020 3:41:05 pm

OnePlus 8, OnePlus 8 india launch, OnePlus 8 launched, OnePlus 8 specs, OnePlus 8 price, OnePlus 8 price in india OnePlus 8 review: OnePlus again shows that offering a flagship experience is what matters more than listing out flagship features (Express photo: Nandagopal Rajan)

OnePlus is a unique company for many reasons. For one, it makes and sells only one phone at a time – at least so far. Then, it focuses on offering the best possible features and specs at a price point, so much so that it is offering what others are at a much higher price point. It offers a frictionless experience for users by cutting down on unnecessary features, smoothening the software and staying away from gimmicks. And all of this has culminated in OnePlus becoming a dominant player in India’s premium segment.

But market dynamics are changing. For instance, OnePlus is now faced with a more aggressive Apple which has three phones that could at some level eat into this premium pie. Also, the depleted purchasing powers of buyers post the Covid-19 pandemic lockdown could mean pressure on the volumes they can sell in markets like India. Given these challenges, it would
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