Software developer Squirrels finds new growth in familiar products – Crain’s Cleveland Business

Software developer Squirrels finds new growth in familiar products – Crain’s Cleveland Business

When the COVID-19 pandemic sent the business world into a tailspin, software development company Squirrels LLC braced for a slowdown in its flagship product.

But when workers across the country turned their homes into their offices as states issued widespread stay-at-home orders, Squirrels got a surprise: Two of its more mature products saw a resurgence big enough to alter some of the company’s upcoming plans, according to CEO Andrew Gould.

The growing North Canton company specializes in screen-mirroring apps and presentation technology. Its biggest brand is Ditto, a software-as-a-service app for in-room screen sharing. But because so few employees are in the same room anymore at work, Squirrels is seeing a resulting drop in demand.

But it’s another story for the company’s AirParrot and Reflector apps. Describing the two products as “mature,” Gould said that until recently the longtime products were seen as “fairly predictable,” representing stable revenue.

He noted that the move to working from home has “turned that on its head.”

AirParrot allows people working from home to turn their TV or other devices into an extra wireless computer monitor. Reflector works with remote meeting software, such as Zoom or Microsoft Teams, to allow users to share their phone or tablet screens with everyone in a meeting.

While Squirrels doesn’t share specific revenue numbers, Gould and communications director Tom Crilley offered some statistics that shed light on the growth.

Since mid-March, when most stay-at-home orders were put
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