It’s the Apple II that made the company, kept it afloat, and even made it a cult success —but it was also the Apple II that Steve Jobs tried so hard to kill off with the Mac. It’s the little machine that could, did, and for its fans, still does.
The Apple II computer
The iMac saved Apple, and the iPod ignited the company’s incredible success —but it was another machine entirely that got it started. The Apple II made the company, kept it going, and started the trend of Apple gaining fans as much as customers.
Where the Apple I had been Steve Wozniak’s hobbyist project, the Apple II was his hobbyist project with Steve Jobs pushing him on. Apple II was their company’s first consumer product, as in a computer that was designed to be used right out of the box, instead of having to be assembled by technology fans.
Central to that was how, unlike the Apple I, this new computer came in its own case. Woz was most concerned with making sure that the Apple II had expansion slots, while it was Jobs who pressed for it to be in a casing —eventually.
Jobs had tried selling the bare motherboards to Paul Terrell of The Byte Shop, but Terrell would only buy complete units. He was willing to buy fifty of them, though, so he got what he wanted —and the Apple II