Marketers drive 2-4x better advertising results using artificial intelligence to predict where customers are in their journey with a brand.
BOSTON, MA: ViralGains, an intelligent ad journey orchestration, today announced the launch of its VoiceAlikeTM artificial intelligence technology. ViralGains VoiceAlikeTM technology leverages consumer interaction and proprietary artificial intelligence to help marketers maximize customer response to their advertisements.
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A major study by IPG Media Lab and MAGNA found that ViralGains ad journeys – based on customer sentiment – boost brand trust by 2.3x, double website visits and reduce wasted ad spend by 59 percent. ViralGains developed VoiceAlikeTM technology from its proprietary Consumer Engagement Experiences, which have been helping major brands gauge viewers’ sentiment, needs, and preferences for years.
ViralGains VoiceAlikeTM technology magnifies brands’ ability to gauge sentiment from consumers by potentially millions through predicting survey responses for those who saw an advertisement with a ViralGains’ survey, but did not answer. Instead of retargeting consumers with the same ad again, marketers can predict their sentiment and either serve them a more appropriate ad based on their buying stage with a brand or remove them from future ads if they are not a good fit for the brand. This creates a better advertising experience for the consumer and helps marketers:
- Scale their audience retargeting to cover potentially millions of consumers
- Divide consumers who watch a video advertisement into three